PUBLIC RELATIONS PROJECTS
WOIS Press Release
The WOIS Film Festival was a massive operation that required massive publicity. As such, the whole senior team was tasked with drafting press releases to send out to Media Houses.
​
I drafted the press release that would finally end up on the Khaleej Times website, among other news websites such as ZAWYA.
​
Check out the Khaleej Times article here!
​
As Event Program Manager, I devised a plan to deliver Press Kits (courtesy of MAHE) personally to media houses around Dubai. The kit would include the press release, a video news release, WOIS assets, and some MAHE branded gifts for the press.
​
This approach led to further coverage on radio stations such as Dubai Eye 103.8 FM and Talk 100.3 FM.
​
Listen to the interview on Dubai Eye here!
L'Oréal PR Simulation
We took L'Oréal's acquisition of The Body Shop as a case study and simulated PR communication from the former. This included writing a speech for the CEO at the time, addressing the decision. I also drafted a press release addressing the same.
MAHE PR + Analysis
As an introduction to environmental scanning in PR practice, I performed SWOT and PESTEL analysis on Manipal Academy of Higher Education (MAHE), Dubai. Furthermore, I drafted press releases addressing two separate stories; the initiation of a new Academic President, and the launch of a new program at the School of Media and Communication at MAHE, Dubai.
