ELLECTIVES
Digital Marketing + Copywriting
Ellectives is a small-scale boutique based in the United States. It was founded by Tracey Lebeanya and provides bespoke, luxury loungewear and daywear for women in the form of robes, kimonos and kaftans.
The brand is based around "pro-size", a stance that provides tailor-made clothes to women regardless of their body type.
My work in their Marketing team can be found below.
I authored copy for 3 Instagram posts daily, as well as designed the posts that the copy would go on.
During my 3 month tenure at the company, I would go on to publish 250 posts with captions and hashtags.
Some examples of posts with copy are on the right.
I also completely rebranded Ellectives' Instagram page with a new, more consistent layout that's still in use today.
Apart from their Instagram, I also formulated their email marketing campaign with MailChimp.
I designed the newsletters and wrote copy for them. You can see different versions of newsletters below.
Click on an image to see it in full-size.
I also worked on other creatives such as banners, thank-you cards and so on. Two examples of website banner with a call-to-action are shown here.
