ADVERTISING PROJECTS
iGlass by Apple for Education
iGlass is a hypothetical product to build our ad campaign around. The focus is on using augmented reality (AR) for the purpose of education. I formulated a creative brief from survey data and created a digital, audio and video ad for iGlass with this research.
The Product
iGlass is a pair of augmented reality (AR) smart glasses that can project information and visuals that'll blend with the real world. Put simply, digital information will be projected onto your field of view. We believe iGlass can find a home in multiple fields including healthcare, manufacturing, industry and retail.​​​​​​​
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For this campaign, we focused on the Education sector. Through a hypothetical subsidiary, Apple for Education, iGlass would be given to universities as a pilot program. We believe iGlass can empower both students and educators to move the world of education into a new future.
Creative Brief with Research Data
With a market research survey, I created a brief that guided the ads that follow. Th
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Digital Ad
A digital (or print) ad for use on social media like Facebook or Instagram.
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In contrast to Apple's minimal style, I decided to go with a purely conceptual design that highlighted the experience of using iGlass. The ad brings forth themes of moving towards the future with the world in your hands.
Audio Ad
A radio spot for use on airwaves or digital streaming channels like Spotify or Apple Podcasts.
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The ad uses Apple's iconic style of music while promoting, again, not the product itself, but the feeling of entering a new age.
Video Ad
A video spot for use on TV or platforms like YouTube, Twitch, etc.
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Again, staying true to Apple's eccentric and confident style, the ad showcases what students can do with iGlass while impressing the viewer with futuristic visuals. The ad is a testament to challenge, aspiration and determination; the principles that make Apple as successful as it is today.
Kettle Box
I came up with a brand concept called Kettle Box as a way to ease the perils of working from home at the peak of the COVID-19 pandemic.
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Kettle Box delivers hand-picked teas and other self-care products to people's houses. It follows the subscription-box model that has gained a lot of traction in recent years.
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For the project, I developed the brand concept followed by a creative brief. Then, I further built the brand from the ground-up using the brief.
I designed and wrote copy for a digital/print advertisement using Adobe Photoshop. I also wrote the script for a radio ad, and recorded and edited the ad myself.
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You can listen to the radio ad below.
#YourFavouriteBurger
The idea was to find and improve a TV spot that wasn't exactly well received by audiences. I took the concept of Burger King's "Eat Like Andy" campaign, an ad that involved Andy Warhol eating a burger.
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The campaign took a "less is more", minimal approach to making an advertisement, but left people confused instead. It alienated almost every demographic; American audiences didn't even recognize Andy Warhol and failed to understand the underlying message. The objective was to create an ad that captures the point Burger King was trying to make in the first place without alienating viewers.
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You can watch the ad below.
My ad involved using a "plain-folks" appeal with an unscripted interview style. I came up with the script and storyboard, and shot the ad with the help of my team. I edited the advertisement myself using Adobe Premiere Pro.
DeLorean Motor Company
Similar to the #YourFavouriteBurger project, the aim for this project was to find old adverts from obsolete companies and give them a modern spin. I came up with the idea of giving the old DeLorean Motor Company ads a fresh look akin to modern print ads from luxury car manufacturers like Mercedes. There's also a subtle nod to the DeLorean's past, an iconic vehicle in the Back To The Future franchise.
